Projekt “Johnnie Walker – The Man Who Walked Around The World” prikazuje kako lahko dolgočasen predstavitveni video postane veliko več. Predstavitveni film so izdelali pri BBH London za Johnie Walker-ja. Njegova glavna odličnost je, da je bila celotna sekvenca posneta v enem kosu, natančneje v 40. poskusu. Res odlično!
“To convey the relentless spirit of the men who created, arguably, the world’s first global brand, we decided to create the longest tracking shot in advertising history. The film was deliberately constructed to make it impossible to hide any invisible cuts. Risky stuff. We also decided very early on that only Robert Carlyle had the skill and charisma to tell this story. As the light failed on the second day of shooting, with only 1½ useable takes in the can, the incredible Mr Carlyle nailed it on his 40th and last attempt.”